Search Engine Optimisation
Search engine optimisation (SEO) is the clever use of a variety of methods to increase the search ranking of your website.
Create A Strong Internet Presence
This strategy can span from on-page content optimisation to off page, or otherwise known as link building techniques. SEO is an crucial part to most online marketing strategies and with a well-versed strategy; all sites will see improved keyword positions/rankings.
Position Is Important
Effective SEO will get your website on the first page of a relevant Google search. SEO is a longer term strategy designed to improve organic search results naturally, compared to Pay-Per-Click which is instant, but it’s effect stops once you turn off the ads.